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Environmentally conscious beauty junkies, get excited. One of our favorite boho fashion brands, Free People, is expanding into beauty and wellness. Today, the company is launching a collection of skin-care, makeup, and hair products.
The just announced project is for customers seeking holistic beauty, starting from the inside out. Jessica Richards, founder of Shen Beauty, helped curate the lineup of good-for-you, good-for-the-environment buys. "Everyone is launching beauty, but I don’t think anyone has done it with a natural, organic, and wellness focus," Richards told WWD. "You cannot sell people beauty without a person who knows what they are talking about. That was part of me coming on board here. If we are going to do it, we are going to do it right."
A wide array of products is available on Free People's website now, but the full line will roll out at select stores this fall — and make sure to keep your eyes peeled for the brand's namesake beauty collection, coming next year (we're hoping it'll be in time for Coachella, because duh). Ahead, we've rounded up some of our favorite FP picks to add to your shopping cart.
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The mineral color in this hydrating multitasker has surprisingly great payoff. Dab the cream onto lips, cheeks, and lids for a healthy flush of color, then throw it into your bag for touch-ups on the go. Sometimes, it's the only product we use in the morning.
RMS Lip2Cheek, $36, available at Free People.
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You've been warned: This body glow ranks high on the shimmer scale. If you're a sparkle-lover, it'll be your new favorite product; if you're not, you probably still won't be able to resist the fresh coconut scent, which makes you forget — for a moment — that you're not on a tropical island vacation.
Kopari Coconut Body Glow, $42, available at Free People.
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Brightening, moisturizing, anti-aging — no matter your skin concern, this line offers a solution. Not only that, but how awesome is the packaging?! We don't see our sheet-mask obsession waning anytime soon.
Leaders 7 Wonders Mask, $6, available at Free People.
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Add hydration and life to dry, sun-scorched hair with this all-natural conditioner full of vegan-certified, ethically sourced ingredients from the rainforest.
Rahua Voluminous Conditioner, $34, available at Free People.
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Launched in collaboration with Gwyneth Paltrow (and girl knows what she's talking about when it comes to natural skin care), Juice Beauty's products are earth-friendly, gentle, and highly effective.
Juice Beauty Blemish Clearing Cleanser, $22, available at Free People.
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This lightly tinted BB cream sets to a matte finish, doesn't get runny or streaky in the heat, and has SPF protection. Triple score.
Coola Mineral Face SPF 30, $36, available at Free People.
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Join us on the lip-gloss bandwagon with this summery, peachy-pink shade, which never feels sticky.
Smith & Cult Lip Lacquer in Her Name Bubbles, $22, available at Free People.
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Think of this cleansing, nourishing shampoo as a green juice for your scalp — a green juice that smells like fresh citrus, rosemary, and ylang-ylang.
Yarok Feed Your Moisture Shampoo, $39, available at Free People.
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Get next-level lashes without the clumps or weighed-down feeling.
Eyeko Black Magic Lash Boost, $35, available at Free People.
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Lano, the Aussie cult-favorite beauty brand, recently arrived stateside, and we haven't used a balm from another brand since. Don't limit it to your lips, either — it's great for dry cuticles and rough patches elsewhere on your skin, too.
Lano Multipurpose Superbalm, $19, available at Free People.
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Kill your blemishes with kindness using this essential-oil blend of evening primrose, lavender, lemon, thyme, and more.
Osmia Organics Spot Treatment, $22, available at Free People.
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