After seeing success with its all-day breakfast menu, McDonald's is gearing up to make another radical change. The popular hamburger chain is testing out fresh beef in select restaurants, according to Nation's Restaurant News.
This may surprise devoted Big Mac and McDouble lovers, but for many years, Mickey D's has used frozen beef patties. The patties are seasoned, as all its burgers are, and then "flash frozen" to lock in the flavor, according to McDonald's website. Now, however, Nation's Restaurant News is reporting that McDonald's is testing fresh beef in 14 stores throughout Dallas.
The chain is limiting the fresh beef to burgers that use Quarter Pounder-sized patties, including the Homestyle Burger and the Bacon Clubhouse Burger. Since this is an experiment, it is unclear if or when McDonald's will roll out this fresh beef plan nationwide.
"Like all of our tests, this one, too, is designed to see what works and what doesn’t within our restaurants by considering the operational experience, customer response, price points, and other important information, which may inform future decisions,” McDonald’s spokeswoman Lisa McComb told Nation's Restaurant News in an email. “It’s very premature to draw any conclusions from this test.”
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