Fact: Swimsuits have become crazy expensive. With prices often approaching triple digits — and that's just for onehalf of the suit, mind you — you'd think you're looking at a tag for a new handbag. Factor in the wearability (roughly only three months out of the year) and the fact that each piece is the size of a miniature dog sweater (maybe smaller), and it becomes hard to justify the purchase. Hence the cult-like status of designer collaborations at mass retailers, offering luxury styles to us fashion folk who don't want to drop our monthly budget on one suit. As the pioneer of this concept with Isaac Mizrahi in 2003, Target has never ceased to wow us with its creative mashups. This season, the wallet-friendly retailer is offering four exclusive swimwear collabs that are too good (and cheap) to pass up, including collections from beach babe Tori Praver and teeny-bikini brand Vix. From high-waisted bottoms to not-your-mom's-one-pieces, all the trendy styles are up for grabs. Check out the ones we're eyeing, ahead. (Word to the wise: With prices this good, more is more.)
Vanilla Beach
This swimwear brand is already a mainstay at Target, but don't let its OG status fool you. With scalloped-edge tops, high-waisted bottoms, and offerings for the minimalist and tropical-print fan alike, this line delivers of-the-moment swimwear trends as fast as your Instagram feed.
Vanilla Beach Fixed Triangle Scallop Bikini Top, $24.99, available at Target; Vanilla Beach Scallop High Waist Bikini Bottom, $24.99, available at Target.
A tropical print so good, we secretly wish it came in wallpaper.
Vanilla Beach Floral Strappy One-Piece Swimsuit, $39.99, available at Target.
Strappy sides remove any grandma vibes from this high-waisted number.
Vanilla Beach Palm Print Bralette Halter Bikini Top, $24.99, available at Target; Vanilla Beach Palm Print Strappy High Waist Bikini Bottom, $24.99, available at Target.
MAR by ViX
Anyone who's scoured the Internet for a new swimsuit knows ViX. Its sleek, Brazilian-inspired swimwear is sold at many a fashion-girl e-tailer, but one top can easily set you back $100. That's where Target's MAR by ViX gets it right: You can get the same designer silhouettes and prints for under $30. (That's less than most dinners out, just sayin'.)
MAR by ViX Striped Wrap Swimsuit Top, $29.99, available at Target; MAR by ViX Striped String Bikini Bottom, $24.99, available at Target.
These desert hues make us want to book a trip to Palm Springs, stat.
MAR by ViX Striped Halter Bikini Top, $29.99, available at Target; MAR by ViX Striped String Bikini Bottom, $24.99, available at Target.
All-black everything never disappoints.
MAR by ViX Halter Bikini Top, $29.99, available at Target; MAR by ViX Lu String Bikini Bottom, $24.99, available at Target.
Tori Praver Seafoam
After Tori Praver's successful collab with Target last spring, the model turned swimwear designer is back again with her feminine, curve-embracing styles. Good news for busty girls: The collection is rife with bustier-inspired, thick-strapped, and under-wire tops that offer stylish support.
Tori Praver Seafoam Midi Bandeau Bikini Top, $34.99, available at Target; Tori Praver Seafoam High Waist Bikini Bottom, $32.99, available at Target.
For anyone afraid of print-mixing, this piece nails it perfectly in one go.
Tori Praver Seafoam Smocked Tie Back One Piece Blue Moroccan Tile, $49.99, available at Target.
A bikini top that holds everything in place is a win in our book.
Tori Praver Seafoam Chevron Fixed Triangle Bralette, $29.99, available at Target; Tori Praver Seafoam Chevron High Waist Bikini Bottom, $32.99, available at Target.
Vitamin A Soleil™
New to the Target collab roster this season, Vitamin A Soleil™ offers a variety of subtly sporty, streamlined styles and amazing fits. Some highlights include wrap-style halter tops, crop-top-inspired rashguards, and one-pieces that read sexy, not stuffy.
Vitamin A Soleil Halter Tie One Piece, $49.99, available at Target.
Wrapped and ready.
Vitamin A Soleil Strappy Wrap Halter Bikini Top, $32.99, available at Target; Vitamin A Soleil Fold Over Hipster Bikini Bottom With Gold Ring, $29.99, available at Target.
Proof that tankinis are making a comeback — and we're totally into it.
Vitamin A Soleil Striped Sleeveless Rashguard Top, $39.99, available at Target; Vitamin A Soleil Fold Over Hipster Bikini Bottom With Gold Ring, $29.99, available at Target.
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